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Toothpaste

Whitening, hydroxyapatite, sensitive, gum care and kids formulas.

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Stock formulaHydroxyapatite Whitening Toothpaste
Toothpaste

Hydroxyapatite Whitening Toothpaste

Our premium Hydroxyapatite Whitening Toothpaste uses an advanced combination of whitening and stain removal ingredients for a high-whitening effect that is also low abrasion. It utilises whitening enzymes and has high concentration of biomimetic hydroxyapatite which provides a whitening, remineralising and anti-sensitivity benefit. The dual combination of potassium citrate and hydroxyapatite work synergistically to help reduce and prevent tooth sensitivity.

  • Natural sweetener
  • Natural flavour
  • Vegan friendly
  • SLS free
  • Not tested on animals
Enquire about this product How the process works
Why it works

Key features

  1. Advanced multi-active whitening formulation with papaya and pineapple enzymes
  2. Biomimetic hydroxyapatite to help whiten and reduce tooth sensitivity through enamel remineralisation
  3. Hydroxyapatite crystals help to create a smooth luster on teeth
  4. Contains potassium citrate and hydroxyapatite to help reduce and prevent tooth sensitivity
  5. Includes a high concentration of xylitol which inhibits cavity-causing bacteria and boosts saliva production to neutralise acids and protect enamel
  6. Natural sweetener and natural flavour made form a blend of peppermint essential oils
  7. Gentle foaming by using cocamidopropyl betaine which is derived from coconuts – a milder alternative to sodium lauryl sulphate (SLS)
Specification

Formula and packaging

Formula

Flavour
Peppermint
Colour
White
Fluoride
1450ppm F (Sodium Fluoride)
Foaming agent
Cocamidopropyl Betaine

Packaging

Minimum order
10,000
Fill size
15ml – 120ml
Tube options
PlasticRecycled PlasticAluminiumABLSugarcane
Cap options
FlipScrewPush-on

Ingredients (INCI)

Full ingredient listing

GLYCERIN, AQUA, HYDRATED SILICA, XYLITOL, POTASSIUM CITRATE, HYDROXYAPATITE, PENTASODIUM TRIPHOSPHATE, CELLULOSE GUM, COCAMIDOPROPYL BETAINE, BROMELAIN, MENTHA ARVENSIS LEAF OIL, STEVIOSIDE, SODIUM FLUORIDE, PAPAIN, MENTHOL, SODIUM CHLORIDE, MENTHA PIPERITA OIL, CI 77891, LIMONENE

Make it yours

Launch it as it is, or build on it

Fast to market Use this stock formula Already tested and compliant. Add your branding and packaging and go. See the process → Fully bespoke Adapt it to your brief Change the flavour, actives or format with our R&D chemists. Talk to the team →

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Enzyme Whitening ToothpasteWhite Boost ToothpasteWhite Plus ToothpasteVolcanic Mineral Charcoal Whitening Toothpaste
Private label manufacturing

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