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Toothpaste

Whitening, hydroxyapatite, sensitive, gum care and kids formulas.

Toothpaste 19Whitening gels 4Teeth whitening strips 4Breath freshening pearls 1Xylitol rocks 1Toothpaste & mouthwash tablets 8Mouthwash & sprays 10Whitening powders 2Whitening pens 1Serums 1Tray / aligner cleaners 1
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Stock formulaWhite Plus Toothpaste
Toothpaste

White Plus Toothpaste

White Plus Toothpaste contains a special patented blend of cleaning and whitening booster silicas that provide effective stain removal and whitening. This low abrasion formula is also SLS free and uses a more gentle foaming ingredient called cocamidopropyl betaine.

  • Natural flavour
  • Vegan friendly
  • SLS free
  • Not tested on animals
Enquire about this product How the process works
Why it works

Key features

  1. Effective whitening formulation with a special patented blend of cleaning and whitening booster silicas
  2. Gentle foaming by using cocamidopropyl betaine which is derived from coconuts – a milder alternative to sodium lauryl sulphate (SLS)
Specification

Formula and packaging

Formula

Flavour
Peppermint
Colour
White
Fluoride
1450ppm F (Sodium Fluoride)
Foaming agent
Cocamidopropyl Betaine

Packaging

Minimum order
10,000
Fill size
15ml – 120ml
Tube options
PlasticRecycled PlasticAluminiumABLSugarcane
Cap options
FlipScrewPush-on

Ingredients (INCI)

Full ingredient listing

GLYCERIN, AQUA, HYDRATED SILICA, PENTASODIUM TRIPHOSPHATE, CELLULOSE GUM, COCAMIDOPROPYL BETAINE, MENTHA ARVENSIS LEAF OIL, SODIUM FLUORIDE, SODIUM SACCHARIN, MENTHOL, SODIUM CHLORIDE, CI 77891, LIMONENE

Make it yours

Launch it as it is, or build on it

Fast to market Use this stock formula Already tested and compliant. Add your branding and packaging and go. See the process → Fully bespoke Adapt it to your brief Change the flavour, actives or format with our R&D chemists. Talk to the team →

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Enzyme Whitening ToothpasteWhite Boost ToothpasteVolcanic Mineral Charcoal Whitening ToothpasteHydroxyapatite Whitening Toothpaste
Private label manufacturing

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